Design decision making - is it possible to manage the product by design?
Bartłomiej Lenard 
DesignWays Conf 2022 In my power talk, I'll show a few examples of design decisions that made a strong impact on strategic product value. I'll analyze it through a retrospective approach. I'll go deeper into designers' thinking process, showing when designers make decisions and what decisions they make. I'll also bounce it off a few decision making theories.