Design in Product 2023
8:00am - 8:15am PT - Opening Remarks
8:15am - 8:55am PT - The Values of Design - Ellen Chisa
8:55am - 9:05am PT - Break
9:05am - 9:35am PT - Partnering with Product: A Journey from Junior to Senior Design - Asia Hoe
9:35am - 9:45am PT - Break
9:45am - 10:15am PT - Design and Product: from Frenemy to Harmony - Iain McMaster & IHan Cheng
10:15am - 10:55am PT - Break
10:55am - 11:25am PT - Centering Patients and Clinicians in a Complex Government Ecosystem - Laureen Kattan & Julie Kim
11:25am - 11:35am PT - Break
11:3535am - 12:05pm PT - Using Evidence and Collaboration for Setting and Defending Priorities - Dr Chloe Sharp
12:05pm - 1:15pm PT - Break
5pm - 1:45pm PT - A Seat at the Table: Making Your Team a Strategic Partner - Alfred Kahn
1:45pm - 1:55pm PT - Break
1:55pm - 2:25pm PT - Translating UX Terms into Business Contexts - Shan Shen
2:25pm - 3:05pm PT - Break
3:05pm - 3:45pm PT - The Alignment Trap - John Cutler
3:45pm - 4:00pm PT - Wrap Up
A unique, fully virtual conference
Concerns that Product Management is pushing the practice of UX to the curb may be overblown, but one thing is clear: UX people have to understand, speak, and even reframe their work in product terms in order to make an impact at the level of business strategy and leadership.
Furthermore, “product mindset” is an ascendant frame that rolls up HCD, agile, design thinking, jobs to be done… you name it. Product framing turns out to be a critical storytelling lens for connecting the dots between the user experience point of view and executive leadership.
That’s why if you’re a UX designer, researcher, writer, or manager, Design in Product is for you. The conference is for you if:
- You want to become a better peer/partner for your Product Management counterparts
- You would like to move into Product Management—or already have and want to improve your PM skills