Always Measure Your Assumptions – Growth Design in Theory and Practice

How to guarantee your product doesn’t just deliver value to its users but also creates value for your business? How to make the right calls confidently and learn from inevitable failures? How to make sure your growth direction will improve the product long-term? During the lecture, we’ll explore a tried-and-tested approach to creating a stable and continuous product development strategy, one which allows you to balance out sweeping changes and moderate adjustments. We’ll examine how to blend design, marketing, programming, and data analytics to rapidly generate and validate ideas that directly grow your business and help inform future decisions.