Know More: Digital Analytics #3

We'd like to invite people interested in digital analytics area to share ideas, experiences, data hacks, and pie charts ;) Let's have some data-driven fun in casual and comfy atmosphere!

Presentation 1: Margaryta Ievtukh

Title: How to turn raw data into insights

Description:

1. Advantages of raw data usage

2. Necessary and sufficient conditions for a good start

3. Examples & inspirations

Bio:

Web analyst in data-driven startup Brainly. Collaborated with major eCommerce customers from Ukraine, Poland, India and the UK. For the past few years, she has been working with traffic vs. user behavior analytics and customisation of web analytics systems. Conducted seminars about Google Analytics for Google Partners.

Presentation 2: Michał Witkowski

Title: From Base to Zendesk, or what it's like to unexpectedly become a product analytics team in an international corporation

Description:

It's been a year since Base was acquired by Zendesk, and Base analytics team became a part of a large, international organisation. This has been quite a journey for us, with highs and lows in most unexpected places. The presentation will tell this story, and outline some of the most important differences in doing analytics in startup as compared to a big company with offices all over the world.

Bio:

Psychologist, big data analyst, analytics consultant. Currently working as a product analytics manager at Zendesk in Krakow, and a lecturer at UX & Product Design post-graduate program at AGH. Passionate about cooking, scientific method, and computer games.