PAZUR 19 — Pearson IOKI & shiny

Dzień dobry, zapraszamy na kolejne spotkanie z cyklu PAZUR, które odbędzie się 2 lutego o 18:00. Podczas spotkania przewidujemy dwie prezentacje, póki co mamy jedną i czekamy na zgłoszenia kolejnej (zapraszam do kontaktu!).

• Exploring customer segmentation with Shiny (Mikołaj Bogucki & Mikołaj Olszewski, Pearson IOKI)

This talk will show how we used Shiny to answer the question of customer segmentation on an online education platform. We will start with an overview of the business question and previous attempts at answering it. We will then showcase a tool we built in Shiny to help answer that question. The talk will cover the advantages and disadvantages of building Shiny apps, the potential pitfalls and how to avoid them, and some general tips (e.g. presenting data in coloured tables, saving persistent states in Shiny, tracking readers in Google Analytics). The presenters are members of the Efficacy Analytics team at Pearson IOKI in Poznań. The team helps others at Pearson make product decisions based on data.