The Startup Founder's Guide to Building an Effective Go-To-Market Strategy

Build a strong foundation for your startup by creating a well-planned go-to-market strategy. This interactive session will provide you with practical insights and actionable tips for launching and scaling your business. Our guest speaker Daniel Francavilla, who is an expert in advising early-stage startups, will be happy to share his knowledge on key topics like market research, product positioning, pricing strategy, and sales tactics.

What You'll Learn:

• Why do you need a clear go-to-market strategy
• A step-by-step approach to defining your product-market fit, target audience, competition, and distribution
• How to differentiate your product from the competition

Featured Speakers:

• Daniel Francavilla - Partner & Director of Strategy at King Street Media: Daniel is a creative marketing advisor and brand strategist supporting innovative projects that have a positive impact, helping to make things happen for entrepreneurs and changemakers. Daniel is a Certified Brand Strategist, a member of the Canadian Marketing Association’s Non-Profit Council, and a recipient of a 40 Under 40 Award.